Michele came to me needing a brand redirection. Her expertise was being lost behind a heavily illustrative logo and a name that did not reflect her vast knowledge of the art world and her top-notch education. I gave her a new mark that spoke to her insights on modern art and combined her initials. Her brand identity is fleshed out in pattern work and brush strokes in a color palette that is bold and not-too-serious.
Michele's business cards have three different backside colors in order to pull in the range of her palette while keeping the look as a whole on the minimal side.
Michele chose a series of quotes that live on the back of her Thank You notes to bring her personality and philosophy through. The cards are set off by French Paper Co. envelopes in licorice.